A steady stream of news releases about your company will lead to frequent coverage appearing in the industry's many and varied publications. As part of an ongoing PR strategy this can be an effective way to build a corporate, brand & product identity in-conjunction with other advertising and direct mail actions. Typically, a press release will include news of the latest sales installations, enhancements to products and services, new product launches, corporate news, new appointments and any developments to the wider marketing of your business.

Case studies, feature articles, and media briefings are ongoing throughout any PR programme. The Gillman Associates will write and submit editorial media commentary, including photographs, to the industry trade press about your company's market actions, products and behind the scenes developments, and will work with you to develop 'original' editorial features based upon topical, product/market led developments.

" Good PR is about high quality journalism and an excellent network of media contacts. Colin Gillman excels at both "
Gerry Mulvaney, Divisional Director, The Danwood Group